Check Plus for Philips

As a marketer, I am always on the lookout for great, and poor marketing. Recently, Philips North America executed an amazing marketing event that I am sure cost very little compared to how much they got out of it.
What they did was sponsor the Time Square New Years Eve Ball. They replaced all the bulbs in the ball with energy efficient LED lights. Soon, every news outlet in the world was featuring the story, and millions of people watched the new energy efficient ball drop to start 2010.
Philips get's a check plus for executing a perfect event and sponsorship.